• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• +46%

  reach

• +135%

  stop scroll

• +1228%

  comments

Supercharging brand awareness with a highly engaging creator campaign

• 47%

  uplift in lead volume

• 7.5%

  lower cost per lead

How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign

• +1500

  units sold in one day

• 10k+

  revenue during LIVE event

• 2.68

  cost per aquisition

Sold out in one day with a focused GMV Max campaign

• 1.86

  ROI

• €13.66

  cost per order

• 1.5m

  impressions (Feb)

Continuing an ongoing campaign to scale a well-established skincare brand

• 2.8

  ROAS

• €34

  CPA

• 0.44%

  CTR

Maximising conversions with AI audience targeting

• 8.7X

  ROAS

• 22%

  decrease in CPA

• 55%

  increase in conversions

Unlocking high-impact Black Friday/Cyber Monday (BFCM) growth using Smart+ Catalog Ads.

• +64%

  Uplift in Conversion*

• +38%

  Uplift in ROAS*

• +14%

  Uplift in CVR*

Maximizing Conversions and Controlling CPA with Smart+ Cost Cap

• +110%

  increase in orders

• +99.8%

  increase in GMV

• 50%

  month-on-month growth in Live GMV

Making massive impact on Black Friday through a highly successful Live Event

• 1.9X

  iROAS

• 98%

  under-reported lift

• 35%

  net new customer growth

Proving TikTok as an incremental growth driver beyond last-click attribution

• 74%

  average total increase in consideration audience size

• 41%

  conversion increase

• 6%

  blended ROAS (GMV Max + Consideration Ads)

Unlocking full-funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads