• 42%

  lower cost per new buyer

• 23.1K

  new customers assisted by the campaign

• 13%

  more users moved from consideration to conversion

Driving cost-efficient new-customer acquisition with CPNew-optimized Consideration Ads

• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• 99M+

  campaign views

• 23,262

  course registrations

• +23%

  increase in Gen Z customers

How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults

• +14.6%

  Ad recall

• +10.9%

  Awareness

• +5.8 %

  Intent

Protecting eye health and driving purchase intent with TikTok Creative Exchange

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• +46%

  reach

• +135%

  stop scroll

• +1228%

  comments

Supercharging brand awareness with a highly engaging creator campaign

• 47%

  uplift in lead volume

• 7.5%

  lower cost per lead

How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign

• +1500

  units sold in one day

• 10k+

  revenue during LIVE event

• 2.68

  cost per aquisition

Sold out in one day with a focused GMV Max campaign

• 1.86

  ROI

• €13.66

  cost per order

• 1.5m

  impressions (Feb)

Continuing an ongoing campaign to scale a well-established skincare brand

• 2.8

  ROAS

• €34

  CPA

• 0.44%

  CTR

Maximising conversions with AI audience targeting